There are three steps to follow when you are trying to discover what your business should be; generate ideas, use your abilities, and resolve a problem.
One of my clients in the Dominican Republic was called Yajanna. She was a baker and made very good cakes. She was very social which really helped her with discovering ways to grow her business.
She noticed that she could expand her business to include event planning. She would help her clients plan a party and have a theme. Her clients really appreciated this, and she grew her business even more.
Yajanna used her abilities to start her business, and this led to her generating new ideas to expand her business. She was very successful.
When we started working with Yajanna she noticed that there was another problem in her community she could resolve. She noticed many people wanted to learn how to bake. She thought she could teach her skills to others.
She wanted to launch online video classes. We helped her brainstorm some ideas for software she could use for her business. We also talked to her about some free and cheap video editing software she could use to help her make videos.
Yajanna was able to discover her business and grow her business because of these three steps: 1. Generate ideas 2. Use your abilities and 3. Resolve a problem.