Category: Book Review

Book Review: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

In “Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” author Rory Sutherland explores the fascinating world of behavioral economics and marketing psychology. Sutherland challenges conventional thinking stating that most modern problems can be solved with a psychological approach instead of pure logic.  Rory Sutherland helped create Ogilvy, a.