There are many small businesses out there. An important aspect of a business is marketing it correctly. The best most cost-effective way to do marketing is social media marketing. Social media marketing is using social media platforms such as Facebook, Instagram, Twitter, TikTok, etc. It is very important to consider your demographic. For example, if your demographic is an older generation, it might not be necessary for you to use TikTok, as that is more used by younger generations. However, most small business owners should consider using all these platforms to get their businesses more popular. When you put your business on social media it is important to keep your audience engaged.
The first step is to create a business profile, not a personal profile. Both Facebook and Instagram have the option for switching to a business profile. When you do not use a business profile you miss out on many opportunities, and advantages such as the content creation tools paid promotional opportunities and analytics that come with business profiles.
The second step is creating your profile. To do this you need to start with a recognizable profile picture. This could be like a company logo or in some cases a headshot of yourself (this should only be used if you are a freelancer or well-known by all your clients). Having a recognizable photo will make it easier to search for you. With Facebook business pages you will also need an engaging cover photo (banner photo). Because this takes up the most room on your page it needs to be a good photo. Be sure to choose a photo that is high-quality and engaging to your visitors.
Third, you want a good call to action. Facebook allows you to have a call-to-action button. These say things like “Shop Now”, “Sign Up”, or “Message Us”. This is a great way for marketers to drive more traffic to their websites. One mistake that happens with call-to-action buttons is that they put the wrong action. It is important to think about this. For example, if you are a restaurant, you will not want your call-to-action to say, “Message Us”. It should say something like, “Order Online”. When the customer clicks this, it will take them to your website.
Fourth is to fill out your ‘About’ section with basic information. You want to give a brief description of your company. Then an easy way for a potential customer to contact you.
The fifth step is to post photos and videos often. It is important to engage your consumers. Many people forget to post, and their page becomes irrelevant. For example, if you are running a restaurant, and you make a post on a Friday it is very likely that a consumer will see that post and decide to come and eat at your restaurant that night. It is important to engage your followers. Always post engaging content to catch people’s attention. When you are engaging you will get more followers and more potential clients for your business.
It is important to remember these steps to create a good social media presence. Because it is free to start a social media page it is good to create one. It will be an easy way to reach potential consumers and allow more people to discover you.
