We are surrounded by digital technology. Everywhere we look we can easily access a video screen. With the new apps such as TikTok and updates to YouTube and Instagram, we can find a video quickly. Many studies say that attention spans are now down to three seconds. Capturing people’s attention is hard to do with so much competition. For this reason, it is important to plan your videos.
Imagine embarking on a journey without a map or a destination in mind. By writing a script and creating storyboards we can create a better video. We are starting with the end in mind. This work may seem unnecessary, but it helps us to think through what we are making and remember our target audience.
A video script and storyboard provide clarity and consistency. It allows everyone on the team to better understand the vision of the products. It will cut down on confusion and make everyone on the team work as one towards one goal.
It also helps with efficiency and cost. It will help you plan for costs and cut unnecessary costs. This will save you money by the end of the production.
It also allows you to be more creative. It gives you time to think and plan. You are allowed to think for a long time before you jump into making a video. It gives your team the same opportunity. So together you can make the best possible video.
In conclusion, a video script and storyboard are essential before you start making a video. Embracing these tools will give you a greater chance of success. Allowing your content to be seen by more people.