Many social media platforms exist today. It is hard to decide which is the best to use. Well, it all depends really. Personally, my favorite social media platform is Instagram. Meta has made this one of the best platforms and it is still one of the most popular platforms. The way it can work with Facebook gives the marketer an upper hand because he can work on two social media platforms in one software.
That is just my personal opinion though various social media platforms exist, so which one you use depends on what you are trying to do.
Facebook is a reliable platform. It is arguably the most popular worldwide. As I said before Meta has made it easy to work with Facebook and Instagram when it comes to running ad campaigns. The average user of Facebook tends to be older, 35+. It is pretty well balanced between males and females, but females are slightly higher.
Instagram users tend to be between the ages of 18-34. With slightly more female users. The addition of stories and reels has made Instagram a top competitor for the best social media platform.
Twitter or X as Elon Musk now calls it is a different situation right now. Twitter going through the rebranding of being called X is very tricky. Most people no longer know if they should keep calling it a “tweet.” However, the platform can still provide some good marketing opportunities. The average age of users is between 18-49 and is mostly male-dominated. With Elon’s new ideas for the platform being created, it could make X a competitor with YouTube.
These are the main social media platforms with many more on the rise. TikTok has become so popular in recent years that Meta added reels to Instagram, and YouTube added short videos. The rise and fall of social media platforms can happen suddenly so it is important to keep an eye on the trends in the marketplace and do your research before you decide what ones you want to use.